Health app: Ova
User Experience
Student Project
2026
OVERVIEW
Ova is a personalised app designed to support young women living with PCOS.
Focusing on helping users understand their hormonal patterns, track symptoms without feeling overwhelmed, and receiving practical support to manage their condition day-to-day. It provides insights, diet guidance, movement suggestions, and medication reminders based on logged symptoms to help users feel more informed and in control of their health.
Challenge
Designing an app for PCOS revealed a key gap: while many existing apps focus on tracking symptoms as seen below, they often fail to help users understand or manage them in a meaningful way.
The challenge was to create an experience that would help translate the complicated and sensitive health information into a clearer and more supportive experience for users. The information that exists about PCOS has often been clinical or too overwhelming, which makes it difficult for them to apply to their daily lives.
Additionally, it was necessary to create a design that would take into consideration the physical & emotional side of PCOS. I did not want it to be just another tracking app, but to be a product that would reduce confusion and anxiety for users.
Solution
To solve these challenges Ova that would in the understanding and management of PCOS not only through tracking, but also with insights and daily guidance. Alongside connecting symptoms, hormones and phase of cycles together to deliver easy to understand explanations and how to manage them.
Key features would include:
Tracking your cycle and symptoms with personalised insights
From insights providing dietary and activity recommendations
Reminders of medications
RESEARCH
Main user research consisted of interviewing women with PCOS and examining the effects of on their lives because of it. This led to creating a persona to base my app on and to be able to meet her needs.
Users reported experiencing mood/energy fluctuations and uncertainty about what was considered typical during their cycles. Many also reported relying on social media for support and being overwhelmed by contradictory or clinical information.
A major finding was that users are not solely interested in keeping track of their symptoms, rather they want to know why they feel differently during certain points in their cycle and how to deal with. This research informed the direction of the app toward clarity, and supportive management.
DESIGN
The design aims to create a seamless user experience allowing them to understand and manage their symptoms.
Sketches were created to examine layout, structure, and navigation through all flows of
the app.
Iterating upon these sketches, wireframes were made allowing me to identify sections where users may become overwhelmed.
The final design uses clear structure, modular components, and progressive disclosure to present the information in a format that feels manageable instead of overwhelming for
the user.
